Why Advertise in Wichita NewsBrief?    |    Advertising Options    |    Advertising Rates

Why Advertise In Wichita NewsBrief?

This is a unique publication compared to other advertising options. NewsBrief fills its own particular niche, and has its strengths as well as weaknesses. Our point is that NewsBrief is a great addition to what advertising you are currently doing, not that we should be your only advertising vehicle. Here is how we stack up:

Newspapers: NewsBrief is as yet limited in its size. We are not trying to be an online newspaper. We limit the number of ads available in each issue. In a newspaper, its very easy to get lost amid the sections and stories and other ads. With NewsBrief, your message will stand out, increasing its chance of being seen.

TV and Radio: The problem here is that you never know when your customer is listening, so you have to do a lot of repetition in order to be sure you saturate the market with your message. With its opt-out feature, NewsBrief ideally is going only to those who want it, and are looking at it nearly every day, ensuring that when your ad appears, it will be seen by our readers.

Direct Mail: Same advantages for NewsBrief here. Lots of direct mail pieces simply get tossed without being looked at because the recipient didn't ask for it. Again, our publication is something that our readers want to keep receiving, and so your ad will get looked at.

Weaknesses? Sure, we have them. We are a new publication, so our distribution is small compared to what you can reach with either of the other options. But, our distribution grows every day, which means its very inexpensive to advertise in NewsBrief compared to other advertising options. We don't have the ability to target who sees your ad. But, its not hard to imagine who our "average" reader is: obviously someone adept at using a computer, and likes the convenience of getting quickly brought up to speed with news that is of general interest locally. most likely read at the very beginning of someone's day. Typically read by people at work as one of the first things they do to start their day as a function of checking their e-mail.

Advertising Options:

We currently offer three types of advertising options: Business card ads, and our "Business Spotlight" section, and the opportunity to contribute a regular article to the “Daily Feature” section. We limit the number of ads available in each issue to reduce the clutter, which makes the issue more enjoyable for the reader, and allows your message to clearly be seen.

"BUSINESS CARD" ADS

This can be your actual business card or a similar sized display ad. Their purpose is to give you a "quick-hit", "bullet-point" message ability. There are three positions available. One is in the news section, the second is at the bottom of the news section, and the third is below the opinion section. Ad dimensions should be designed around two inches by three and a half inches, (or 250 pixels wide by 150 pixels tall) with the understanding that the ad may be re-sized during to the typesetting process. Advertisers may purchase both ads under a section to give them a "banner-type" ad appearance.

BUSINESS SPOTLIGHT:

These give you the ability to go beyond the limitations of a display ad, and to explain to potential customers who you are and why they need to do business with you. They are done in a "news article" style, which encourages our readers not to simply glance over it as advertising, but to read further to learn what the article is about. The articles will be approximately 500 words in length. A color photo or two are included as part of the ad. Ads are priced on a per-story basis. Also, there is no charge to include your weblink or email link in the article. There will be a limit of one advertiser per issue in this section.

DAILY FEATURE:

This section allows you as a business to contribute a monthly article about your industry. For example, a financial advisor writing an article on investments, or a doctor writing about the latest in medical news. The article is not to be a sales pitch for your business, but as the author, you will be credited with your photo, your business, and contact information. The advantage for you is that it presents you as the “expert” in your field.

Advertising Rates:

Business Card ads run for the full week (mon-fri).

For the first ad position (in the news section), the price is $25 per week. Pre-paying for 5 weeks in advance will get a rate of $23 per week ($115 total), and prepaying for 10 weeks in advance will be $20 per week ($200 total) Note: The weeks the ads run don't have to be consecutive. You can have the ads run every other week, or one week per month, etc.

For the second ad position (under the news section), the price is $20 per week. If you pre-pay for five weeks in advance, you will get a rate of $17 ($85 total), and prepaying for ten weeks in advance gets a rate of $15 per week ($150 total). Note: The weeks the ads run don't have to be consecutive. You can have the ads run every other week, or one week per month, etc.

For the third ad position (under the opinion section), the price is $15 per ad. If you pre pay for five weeks in advance, you will get a rate of $13 per week ($65 total) and prepaying for ten weeks in advance gets a rate of $11 per week ($110 total). Note: The weeks the ads run don't have to be consecutive. You can have the ads run every other week, or one week per month, etc.

The “Business Spotlight” ads run one day per week. They are $20 per week. If you pre-pay for five weeks, the rate is only $17 per week ($85 total), and pre-paying for ten weeks lowers the rate to $15 per week ($150 total). The days do not have to be consecutive. You can schedule the ads to run on whatever days you would like, whether it be once a week, or once a month.

The “Daily Feature” section will be a monthly submission by the business. A three month commitment will get a rate of $25 per article ($75 total). A six month commitment will get a rate of $20 per article ($120).

Online Marketplace -- current rates are at http://www.newsbrief.fn.net/ Rates effective as of May 1, 2005 Daily distribution: 5,003 For more information, please email us at: info@wichitanewsbrief.com